Audemars Piguet elevates the client experience above the traditional brick-and-mortar store with the AP House concept: private lounges, brand residences and clubhouses began popping up.
A home away from home for the manufacture’s most valued clients, a private respite that heightens one’s experience at Audemars Piguet – you could have a meeting there, invite friends for a drink, with no obligation whatsoever to buy a watch. So successful was this concept that the Audemars Piguet just opened their second AP House, this time on the other side of the harbour at the prestigious K11 Musea.
